Ardagh Group North America has released the new 500ml Celebration Beer Bottle, which has been produced for craft beer producers in the US.
The glass bottle is made from high-quality amber glass that and is 100% recyclable, and the new bottle can use either a crown/pry-off or a cork closure.
Ardagh has created the new bottle to cater to craft beer producers who are seeking to fully capitalise on the growth of the craft beer market, as the 500ml single-serve format is proving increasingly popular with consumers.
Alex Robertson, chief commercial officer for Ardagh Group’s North American Glass division, says that the rising popularity of sour beers and barrel-aged beers are driving the demand for the 500ml Celebration bottle.
“Breweries are packaging limited-edition, single serving craft beer styles in 500ml bottles because they deliver great shelf appeal and brand differentiation in a premium, sustainable package.”
“Glass bottles not only express to consumers that they are purchasing a premium product, its inherent sustainability – from its raw materials to its recyclability – is yet another reason why glass bottles are the preferred choice for craft brewers wanting to build their brand and stay true to their sustainability promise.”
© FoodBev Media Ltd 2018
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