Ardagh Group’s first Australian aluminium beverage bottles

“Aluminium bottles offer some specific advantages to beverage brand owners,” said Ardagh Group business development manager Sion Orritt. “The bottles offer excellent on-shelf branding opportunities. They especially lend themselves to packaging a special promotional product – for example, for a sporting event, product launch, anniversary edition drink, or just to differentiate a product from the competition.”

According to Orritt, the bottles are ideal for beer and energy drinks. “The bottle offers consumers the premium look, feel and functionality of a glass bottle, with the added benefits of being unbreakable. It can be used at outside events or functions, where for safety reasons glass cannot.”

The aluminium bottle is initially available in sizes from 33-35cl with a crown seal closure. The Ardagh Group is currently in discussions with the beverage industry to bring the bottles to market.

Source: Ardagh Group