The morning after the presentation of the World Beverage Innovation Awards at BrauBeviale, FoodBev Media’s Claire Phoenix talks to Ardagh Group head of marketing (glass Europe) Sharon Crayton, about the company’s win in the Best bottle in glass category – and other innovations in glass.
Ardagh’s delivery of the complex Bombay Sapphire Laverstoke Mill limited edition, designed by strategic brand design & innovation firm Webb deVlam, won praise from the judging panel. “Super premium appeal using every available technical and design attribute of glass to create a memorable limited edition,” and “Literally a ‘jewel’ of a design, which manages to deliver a distinctive package, while paying attention to practical manufacturing issues”.
Recorded, produced and hosted by: Claire Phoenix, Andreas Exarheas and Bill Bruce
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