The European Food Information Council recently published a review finding that most of us don’t. The World Health Organisation target is 400g.
Just four countries surveyed have mean consumption above the target:
Hungary and Belgium squeeze past when fruit juice is included. The rest of us fall short, though some countries such as Spain, Portugal and Greece were not covered by the research.
Others lagging up to 25% behind were Estonia, Ireland, France, Denmark and the Netherlands. Up to 50% below were Slovakia, Bulgaria, Norway, the UK, Finland, the Czech Republic and Sweden. Iceland was bottom – the only country with consumption below 200g. Another instance of ‘must do better’.
Richard Hall is chairman of Zenith International. You can also read his blog at BevBlog.
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