While the company remains a privately held and family owned business, it is expanding to new beverage categories and new, international markets.
With new products like the 100% pure coconut water CocoZona and Arnold Palmer Hard released by AriZona’s affiliated entity, Hornell Brewing, the company continues to stay atop innovation and progress.
AriZona is also giving its tried and true strategy a chance abroad, with a recent expansion into international markets. Since the debut of AriZona teas overseas, the company has seen great success in countries like Germany, France and the Netherlands – and the demand continues to grow.
Communications director, Jackie Harrigan,said: “AriZona is one of Ad Age’s hottest brands because of it past accomplishments and future potential. With a strong hold through social media – especially with our Facebook following of almost three million – the company keeps a close relationship with consumers and carries that familial feel over to the fans. We’re not slowing down anytime soon.”
Source: AriZona Beverages
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