Arla designs whey protein that keeps bars ‘soft for over a year’

Arla Foods Ingredients has introduced a new whey protein solution that it claims keeps protein bars ‘soft for at least a year’.

A common complaint among consumers of protein bars is that they lose their chewy texture by the time they are eaten, reducing shelf life.

To address this challenge Arla has developed Nutrilac PB-8420, a whey protein that ensures protein bars retain the cohesive texture for 12 months, or more in ambient storage conditions.

The natural ingredient is derived from cows’ milk, something which Arla hopes will retain consumer demand. The company claimed that 45% of US consumers purchased a high-protein bar in the past month.

To showcase the new protein solution, Arla has created an apple and coconut bar with 28% protein.

Senior category manager for bakery and beverages at Arla Foods Ingredients, Inge Lise Povlsen, said: “It’s no secret that protein can sometimes present formulation challenges. These solutions all address common problems with texture and taste, opening the door to new product development opportunities that will tap into the growing popularity of high protein products.

“Importantly, our ingredients are also 100% natural. Clean label and high protein are two of the industry’s biggest trends, but they are not mutually exclusive and with this portfolio of whey protein solutions, there is a major opportunity to cater to both at the same time.”