©Arla Foods
Arla has unveiled a new UK foodservice division called Arla Pro which the company hopes will grow by £100 million in three years.
The unit brings together brands such as Lurpak, Anchor and Castello as well as a new Arla back of house range.
Under the division, new Arla brand products to support the foodservice industry will be launched from January 2018, including a full range of sliced, diced and grated mozzarella.
The dairy company has worked with the Craft Guild of Chefs to test its new range, which fall under its Good Growth Strategy 2020.
Arla Pro vice president Jonathan Dixon said he aims for the division to respond to a growing trend of businesses looking for quality and traceability in the ingredients they use.
“We’re seeing businesses choose Arla because the range of brands, products and solutions combine the best of dairy with foodservice expertise and innovation,” he said.
“Arla’s farmer-owned model also provides full traceability of our products and ensures the highest possible standards. This is increasingly important to the end consumer and can support sales growth for the businesses working with us.”
“We have spent the last few months working with some great businesses and the Craft Guild of Chefs to test the functionality and performance our of products and the feedback has been fantastic.”
Arla Foods is a global dairy company and cooperative owned by 11,200 dairy farmers, 2,500 of whom are British.
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