Arla is adding a new flavour of pear, apple and cinnamon to their ever-growing range of Skyr yogurts.
The new limited edition skyr flavour contains a fruity apple and pear compote with cinnamon.
Louise Hagger, brand manager at Arla UK said: “We’ve had a fantastic year – achieving 8.4% penetration which for a brand that launched under two years ago, is pretty impressive. Arla branded yogurts have now climbed to a 1.4% of the total market share
“We’re constantly looking for ways to entice new consumers into the category to continue driving our success and flavour is one way of doing this.
This latest addition is a great fit for the winter months, with the ingredients ones that consumers will associate with hearty, warming winter dishes – yet the best thing is this yogurt comes without the guilt factor.”
The new Arla skyr pear, apple and cinnamon is available in 150g formats throughout the UK.
© FoodBev Media Ltd 2021
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