Armando Christian Perez, known by his celebrity stage name Pitbull, has become a ‘significant shareholder’ in Halo Sport, a US producer of hydration beverages.
According to the New York-based brand, Perez will collaborate with Halo to advise on brand development, strategic investor relations, and international expansion. In addition, he will work with the team on marketing initiatives, and retail expansion and distribution strategy.
As part of a long-term partnership, Perez’s dance team ‘The Most Bad Ones’ will also become equity-holders in the brand.
“When we were introduced to Halo, we were excited to be part of the next hydration revolution and new generation of VitaminWater,” said Perez.
“We’re delighted to officially announce our partnership with team Halo and look forward to actively working with them in keeping the world hydrated while at home and on the road.”
Robin Shobin, Halo co-founder and chief product officer, added: “I am excited that Pitbull has taken a strong interest in supporting a business that aims to better the health of Americans.
“Sugar-laden drinks continue to bring a host of health problems globally and Pitbull’s support in our mission is invaluable.”
The broad-based collaboration also includes the donation of a portion of Halo sales to Pitbull’s Sports Leadership and Management (SLAM) Academy.
© FoodBev Media Ltd 2019