Asahi is to acquire Brisbane-based craft brewer Green Beacon Brewing as the Japanese company continues its expansion in Australia.
Founded in 2013 by Adrian Slaughter and Marc Chrismas, Green Beacon has two breweries in Brisbane and makes beers such as Windjammer IPA, Wayfarer Tropical Pale, 3 Bolt Pale Ale and Half Mast India Session Ale.
Its Teneriffe, Brisbane, site includes a brewpub and bar, which is open to the public and operates as a community hub. This is supplemented by additional in-house production and distribution facilities located in Geebung, north Brisbane.
“This is a very exciting time for our business, as we add this great brand and great business to the Asahi Beverages family,” said Peter Margin, executive chairman of Asahi Holdings Australia.
“We are looking forward to working with Marc and Adrian to help grow the Green Beacon business, and bring their great-tasting beer to more consumers.”
Adrian Slaughter, co-founder and ongoing general manager at Green Beacon, said: “Green Beacon has grown from just myself and Marc to 40+ team members across the nation in just eight years. We want to continue growing and maintaining the quality and integrity of our beers, whilst ensuring all Australians are kept amply supplied in great beer.
“Partnering with Asahi to deliver this is truly exciting and provides security and opportunity for our customers, consumers and wider Green Beacon family.
“Our goal has always been to make the best beer and to get it into as many people’s hands as possible. In Asahi, we have a partner who shares this commitment and can support us in achieving this goal.”
The announcement comes just a month after Asahi secured a deal to acquire Carlton & United Breweries, AB InBev’s Australian subsidiary, for $11.3 billion.
The purchase sees Asahi add beers such as Carlton Draught, Cascade and Crown Lager to its current offer in Australia, including Grolsch and Peroni.
© FoodBev Media Ltd 2019