The runaway success of Asda in the price stakes was attributed to everyday low costs and a clear pricing strategy. The magazine’s editor, Adam Leyland said: “Asda was the runaway winner in the price award, and the most exciting race, despite all the price promotions out there at the moment, was for service and availability.”
Asda spokesman Darren Blackhurst said: “We have over 7,000 products at £1, and the pound coin is highly visible through our stores. We’re the biggest pound shop in the UK.”
A weekly shop at Asda this year cost on average £52.96, which is £1.34 less than second-placed Morrisons. Tesco came third with a basket of £54.80, Sainsbury’s was fourth with £55.87 and Waitrose, at £62.47, was a distant fifth.
Meanwhile, Morrisons came top for availability of its products. Nearly 98% of Morrisons groceries were on shelves week in, week out – ahead of Sainsbury’s, Waitrose, Tesco and Asda.
© FoodBev Media Ltd 2019