As part of Asda’s strategy to deliver value and quality to its customers, the supermarket is now investing a further £27m in enhancing quality across its fresh food business.
There are now three times as many quality assurance inspectors operating in Asda’s depots and supplier farms compared to a year ago, enabling the retailer to significantly increase the frequency of quality control checks in its supply chain.
Andy Clarke, Asda president and CEO, said: “Having successfully completed the rollout of ‘Chosen By You’, we’re now embarking on the next phase of our quality programme. We’re investing £27m introducing market-leading quality specifications across all of our fresh meat and produce. And through a combination of significantly more quality controls on our farms and in our depots, and by removing unnecessary middlemen along the way, we’ve been able to enhance the quality of our fresh food and keep prices low for customers.”
© FoodBev Media Ltd 2020
World Dairy Innovation Awards – OPEN FOR EARLY BIRD ENTRIES!
The awards celebrate excellence and innovation across the global dairy industry.
Don’t miss out on having your innovations recognised on a global scale.
Early bird deadline 19 March – enter now!