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Asda overtakes Sainsbury's in online stakes
FoodBev Media

FoodBev Media

28 July 2008

Asda overtakes Sainsbury's in online stakes

**The Independent has reported that Asda has overtaken Sainsbury's to become the UK's second largest online grocer.**

The Wal-Mart-owned supermarket chain grew its home shopping grocery sales by 71.8% for the 12 weeks to 15 June, compared with the same period last year, according to TNS Worldpanel figures.

It's understood that Sainsbury's grew online sales by just 17.3% over the same 12-week period to 15 June.

Asda first overtook Sainsbury's in May and has remained marginally ahead of its rival since then. Food and drink account for the vast majority of the TNS Worldpanel home shopping sales, but these figures also include traditional non-food grocery items, such as cleaning products.


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