The traditional berries are being sold at the tournament for 22p per fruit this year. The exact same fruit can be brought for a fraction of the price at Asda, and can taken into the tournament as part of a picnic.
The class 1 fruits from Kent, which arrive at SW19 at 5.30am, are the same specification and are from some of the same farms as Asda’s Extra Special Jubilee strawberries. The only difference is the price.
A punnet of 10 fruits will cost £2.25 at Wimbledon, while a 300g punnet (more than four times the size) costs £2.97 at Asda, a 46% saving.
This equates to a 69% saving if customers buy two for £4. Standard Elsanta strawberries are also on sale at Wimbledon, and are available at Asda for £1.41 a punnet. Again, the strawberries are bought in from some of the same farmers.
Andy Jackson, strawberry buyer at Asda, said: “Our strawberries, which are picked and packed to the same specifications but sold at a fraction of the price, demonstrate just how much the club is ripping off tennis fans. We’re encouraging sport-lovers to boycott strawberries and cream at this year’s Championships to send a clear message to the organisers in the hope that prices will be dramatically reduced at next year’s event.”
To reassure tennis fans that Asda’s strawberries compare on quality and taste, the supermarket will be sampling British strawberries outside tube stations near the All England Club for spectators to enjoy on their way to the Championships.
© FoodBev Media Ltd 2019