Following a successful pilot scheme, the bottle will now be rolled out across all Asda stores. The revolutionary outer shell of the green cartons, which look similar to a normal plastic milk bottle, can be recycles again or thrown away and will decompose in a matter of weeks.
The average plastic bottle takes around 500 years to decompose and 15 million bottles are used every day according to The Guardian.
Mr Mysercough said he came up with the idea after speaking to a friend at a local pub. He told the paper: “A chap I row with was running the local landfill, so I asked him what was the main problem and he said plastic bottles, especially milk bottles and that got me thinking.”
The inventor then explained how his son’s papier-mache balloon inspired him with the design and he played with several different designs before coming up with the GreenBottle. Over 18 months, his team based in Framlingham worked on their design.
Speaking in 2008 Chris Brown, head of ethical and sustainable sourcing at ASDA, said they had been impressed by the concept model. “The GreenBottle is robust, practical and fit for purpose, meaning there is no danger of spilled milk at breakfast time,” he added.
An independent lifecycle analysis of the GreenBottle found it had a carbon footprint 48% lower than that of a standard milk bottle.
Source: The Guardian, Daily Mail, Green Bottle
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