Atom Brands has launched a new lineup of rum called That Boutique-y Rum Company (TBRC), which will add to its profile of ‘Boutique-y’ alcoholic beverages.
TBRC offers nine new products with bespoke designs, sourced from a variety of distilleries from a number of regions such as the Diamond Distillery in Guyana, O Reizinho in Madeira, and Monymusk in Jamaica. These are showcased in the designs which aim to tell the stories of each variant.
Michael Vachon, co-founder of Maverick Drinks said: “That Boutique-y Rum is such an exciting range for us to bring to our partners – one that will continue to grow and evolve over the coming years.
“Each bottling will be small batch and limited edition, with a fresh approach to rum categorisation that is all about the process and the provenance, not the colour.”
TBRC also has its own classification system, which aims to move away from judgements of flavour derived from the colour of the liquid alone.
This takes into account how the rum was produced, whether this is from single or multiple distilleries. This method of transparency means that the origins of each product will be communicated to consumers.
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