Atomic Brands is adding to its Monaco craft cocktail portfolio in the US with Moscow Mule and Kentucky Mule, both of which are packaged in Ardagh aluminium cans.
The Moscow Mule contains six-times distilled vodka and the Kentucky Mule is crafted with 100% Kentucky bourbon whiskey.
The entire Monaco line of cocktail beverages is now packaged in Ardagh 12oz Sleek cans, as Atomic Brands looks to benefit from the use of aluminium packaging.
Atomic Brands CEO Don Deubler said: “Enthusiasm for craft and artisan cocktails is an exciting consumer trend. And it’s our commitment to provide Monaco consumers with a premium on-premise, bar cocktail experience in a quality package for convenience and accessibility.
“Aluminum cans also provide the best in package integrity, enabling the retention of very specific and satisfying taste profiles.”
Claude Marbach, CEO of Ardagh Metal North America, added: “We’re very pleased to partner with Don and the Atomic team as they grow their presence in the packaged cocktail category, delivering a consistent brand and taste experience in our eye-catching Sleek cans.”
“We remain excited about the growth potential of the craft cocktail category as brands seek to extend their market reach, supported by the filling, distribution and retail display economics provided by beverage cans.”
The Monaco craft cocktail product line is currently available in 34 states, including California, Illinois, Florida and Massachusetts. Atomic Brands expects the full line to be available across the US in the next 18 months.
In January, Ardagh announced the creation of a 187ml single-serve glass wine bottle, as a response to increased consumer demand for smaller bottle sizes.
The company said single-serve wine bottles represent “a significant” new category in the wine market, allowing wineries to attract consumers by letting them sample products without committing to a multi-serve format.
© FoodBev Media Ltd 2019
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