Whisky brand Auchentoshan has collaborated with a group of global bartenders to create a new Scotch designed for mixing in cocktails.
Called The Bartender’s Malt, Auchentoshan chose 12 bartenders from five countries who were responsible for every element of the beverage, from the selection of cask whisky to packaging and branding.
Known as the New Malt Order, the team created a blend using American and European oak as well as a variety of sherry casks. The Scotch is said of have a sweet and smoky aroma of apricots, honey and tobacco leaf.
Judith Giegerich, senior international brand manager malts for Beam Suntory, said: “Each member of the New Malt Order has made an indelible mark on our single malt to create not just a new liquid but a new interpretation of our brand.
“We’re proud to champion the talents of dynamic bartenders from around the world who refuse to be constrained by tradition and look forward to sharing The Bartender’s Malt with the global bartending community.”
Auchentoshan The Bartender’s Malt is available in the US with a suggested retail price of $46.99 (750ml).
© FoodBev Media Ltd 2019
World Beverage Innovation Awards – ENTER NOW!
The awards celebrate excellence and innovation across the global beverage industry.
Don’t miss out on having your innovations recognised on a global scale.