Research on the shopping habits of 1,500 consumers by Heinz shows that, in addition to cutting back on takeaway and eating out, one third has started a vegetable patch in the last six months, almost 90% are making a conscious effort to reduce food waste, and 28% are avoiding snacks such as biscuits and ice cream.
The Heinz survey also found:
The survey analysed how the cooking and shopping habits of Australian families have changed in the last three months due to the economic downturn. Reflecting the trend away from takeaway and eating out, grocery budgets have either increased (40% of respondents) or remained level (36%), with only 14% reporting that their budgets had decreased.
Heinz general manager for marketing, Melissa Jones, said that the results show families are generally changing their shopping and cooking routines in the face of tougher economic times. “While the family food budget has remained largely intact, what’s happening is a reappraisal of the household shopping list,” she said. “Shoppers are eating more vegetables and making a conscious effort to reduce waste. Discretionary items are being dropped altogether or made at home, and certain brands are only being bought when on ‘special’, with the shopping destination being determined by what’s on special.”
Source: Heinz Australia
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