Wine producer Australian Vintage has launched a new low-alcohol sparkling drink called Summertime Sparkling.
The range is available in passionfruit, mixed berry and watermelon varieties, each featuring a recommended retail price of £5.49. The 8% ABV beverage will launch exclusively with supermarket chain Asda and is being targeted at the 18–35 demographic.
Summertime Sparkling is a sparkling fruit-infused wine with a mushroom closure that offers a genuine and incremental alternative to still flavoured wines, Australian Vintage said. The new product offers “a soft, approachable fruitiness” designed to appeal to the product’s target market of inexperienced or first-time drinkers.
Australian Vintage general manager UK and Europe Julian Dyer said: “There is a trend towards lighter styles without compromising on taste. Summertime is the ideal beverage for those who enjoy the sweeter things in life and love having a good time, no matter what the occasion. It’s fun, easy to drink and perfect for sharing with friends. We are convinced that shoppers will love this drink.”
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