Austrian meal replacement drinks maker Saturo gets funding boost

Austrian start-up Saturo has secured a round of investment from Square One Foods as it aims to drive growth of its ready-to-drink meal replacement products.

Capital from Square One, an Austrian strategic investor which focusses on the food and beverage industry, will also be used to finance distribution plans and recruit more talent.

Founded in 2017, Saturo manufactures a line of complete meals which are said to contain “an optimum amount of carbohydrates, proteins, healthy fatty acids, fibre, vitamins and minerals the human body needs be healthy and satisfied”.

The brand claims that one 500ml bottle contains up to 25% of the daily balanced nutrient intake needed and ensures that the individual is satiated for more than three hours, as it aims to provide a convenient alternative to unhealthy fast food.

Flavours of the Saturo ready-to-drink range include chocolate, chai, hazelnut and coconut

Earlier this year, Saturo won the best new liquid food category at the International Beverage Awards 2018 held at Drink Japan, the leading beverage event in Tokyo.

Speaking of the latest funding, Saturo founder Hannes Feistenauer said: “We look forward to further expand into the European market with Square One Foods as a strong partner, and to continue developing innovative products for our customers.”

He added: “We are only at the beginning of a revolution in the industry, as our long-term goals include plans for personalised meals for each customer.”

A spokesperson from Square One Foods said: “We believe in both the direction of market and the strength of the team. Saturo has the potential to establish a new category of meal replacement drinks and will soon be an integral part of our beverage range, like Red Bull or Coca-Cola.”