B.Fresh launches range of natural, farm-pressed juices

A Shropshire-based farmer whose crop of spinach was ruined by storms has become the first to produce natural juices using his own facilities.

Philip Maddocks makes B.Fresh fruit and vegetable juices following a multi-million pound investment in a cold press and high pressure process unit. B.Fresh delivers healthy, nutrient-rich juices made from locally-sourced ingredients; they are available in a range of eight varieties, including carrot kick, sweet greens and easy beet.

“Wherever possible the fresh produce is grown on the farm… or sourced from British farms and delivered straight into B.Fresh’s own Shropshire ‘juicery’,” the company said. When the ingredients arrive, they are washed with natural spring water, pressed to a smooth and pulp-free consistency and bottled, before being flooded with cold water and subjected to the equivalent of five times the pressure of the deepest ocean. The result, B.Fresh claimed, is a long-lasting drink that negates the need for pasteurisation, heat processing or ingredients from concentrate – and, subsequently, a much healthier juice.

Founder Philip Maddocks said: “As a farmer I am passionate about British vegetables and fruit, including them in their purest form into your diet, and the importance of provenance. B.Fresh juices are simply the closest thing to a raw juice with the advantage of shelf life.”

The juices are currently available from B.Fresh’s website and at independent retailers.