Soft-drink manufacturer B4 has released two new flavours of its non-caffeinated anti-hangover supplement as it celebrates one year since the product’s release.
Berry and grape flavours will join the existing orange flavour from January 2018, while the product’s packaging has also been redesigned.
The alcohol ‘precovery’ drink contains a number of vitamins, electrolytes, antioxidants and plant extracts, and B4 claims that drinking a can before drinking alcohol protects against some of the damaging effects of alcohol on the system.
The drink was created by pharmacist John Mansour and his business partner David Larue. “We are committed to science-based product development and education, honesty and transparency, and becoming the largest brand worldwide in the ‘precovery’ category we are helping to build,” said Mansour.
“B4 gives people the ability and peace-of-mind to celebrate the night and function at a high level the next morning.”
The new beverages are now on sale in six states in the US.
© FoodBev Media Ltd 2019
World Beverage Innovation Awards – ENTER NOW!
The awards celebrate excellence and innovation across the global beverage industry.
Don’t miss out on having your innovations recognised on a global scale.