Soft-drink manufacturer B4 has released two new flavours of its non-caffeinated anti-hangover supplement as it celebrates one year since the product’s release.
Berry and grape flavours will join the existing orange flavour from January 2018, while the product’s packaging has also been redesigned.
The alcohol ‘precovery’ drink contains a number of vitamins, electrolytes, antioxidants and plant extracts, and B4 claims that drinking a can before drinking alcohol protects against some of the damaging effects of alcohol on the system.
The drink was created by pharmacist John Mansour and his business partner David Larue. “We are committed to science-based product development and education, honesty and transparency, and becoming the largest brand worldwide in the ‘precovery’ category we are helping to build,” said Mansour.
“B4 gives people the ability and peace-of-mind to celebrate the night and function at a high level the next morning.”
The new beverages are now on sale in six states in the US.
© FoodBev Media Ltd 2019
Your privacy We use small files known as ‘cookies’ to enhance your experience of the FoodBev website and analyse site-traffic. Read about how we use cookies or how you may control them in our updated privacy policy and cookie policy. If you continue to use this site, you consent to our use of cookies. Click the ‘OKAY‘ button at the top right of this panel to accept or click here for more information.
