Sprout Foods, the manufacturer of organic baby food in pouches, has announced that it will introduce a new puréed squeezable pouch snack for kids.
Sprout organic Smash has been released just in time for the start of the new school year. As part of the US brand’s commitment to nutrition for the entire family, Smash provides wholesome nutritional benefits for kids aged between six and 12, while leveraging the same convenient twist-off and re-sealable pouches that Sprout is known for.
“Millennial moms are seeking healthy, organic snacking options for their children, and are currently limited in their wholesome, organic options,” said Rick Klauser, Sprout CEO. “Smash is reinventing the category. Most squeezable snacks are apple-based and many contain sugars, concentrates, fillers, and artificial ingredients. Smash is organic, made with non-GMO ingredients and include a variety of fruits, vegetables and whole grains. We provide the nutrition and convenience that moms are looking for while offering great-tasting flavours in a fun, squeezable pouch that kids will love.”
The Smash line will be available in a box of four individual 3.2oz easy-serve pouches, and in two unique blends that offer broad flavour variety and nutritional benefits, Sprout said.
The fruit and grain varieties include amazin’ apple raisin and tropical twist. Made with whole fruits and supergrains such as oats, quinoa, and buckwheat, each pouch provides 3g of fibre per serving. Meanwhile, the fruit and veggie options consist of berry blast and very banana berry. Combining whole fruits and vegetables, they are a good source of vitamins A and C, Sprout added.
“We know that it’s not always easy getting kids to eat their vegetables,” said Sunita Adams, Sprout vice-president of marketing. “Our fruit and vegetable varieties contain 25% whole vegetables per pouch. Kids love the naturally sweet fruit flavours and moms feel good knowing that their kids are eating a healthy snack made from real, honest, and pure ingredients. Smash is perfect in the lunchbox or backpack of kids who are on the go.”
To reinforce their commitment to transparency in labelling and ingredients, Sprout has added an honesty pledge to its packaging.
Sunita Adams continued: “We want consumers to know exactly what they are getting when they choose Sprout products. We make it easy for parents to see and understand the variety of pure ingredients we use in our recipes by listing the percentages of whole fruits, vegetables, and grains that go into the product.”
© FoodBev Media Ltd 2019