Bacardi has responded to the growing popularity of pink gin in the US by introducing the Bosford Rose gin liqueur to the US market.
Bacardi claims that Bosford Rose Premium Gin & Strawberry Liqueur is the first pink gin to launch nationwide in the US, and the drink is aimed at millennial consumers who are driving the growth of fruit-flavoured gin products.
The liqueur contains the same botanical ingredients found in the original Bosford gin recipe: juniper, coriander, angelica, lemon and orange peel, which are then blended with strawberry and raspberry flavours and sugar.
Bacardi says that the fruit flavours give the drink a “light sweetness”, which softens the subtle bitter taste associated with gin.
Lisa Pfenning, global vice-president, Acceleration Brands for Bacardi said: “Bosford Rose is a sophisticated and light-hearted spirits brand, which boasts a fruity, balanced flavour, designed to thrill the palate of today’s sophisticated consumer who likes to explore new and interesting flavours.
“Following its successful launches in Spain and France, we are excited to introduce Bosford Rose to the US cocktail scene and are confident it will make a colourful splash at any summer soirée and beyond.”
Bosford Rose will be available nationwide from US liquor stores with a suggested retail price of $14.99 per 75cl bottle.
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