Bacardi is launching a new version of its Martini Asti sparkling wine in the UK that has been formulated to be served over ice.
Featuring fresh pear and pineapple flavours with notes of grape, melon and peach, Martini Asti Ice is said to retain the freshness of signature muscat grapes as well as the “unmistakable sweet and light fruity notes” of the original Martini Asti.
The naturally sweet-tasting Asti profile is enhanced when poured over ice, Bacardi said.
“Martini Asti, which represents nearly 50% of the Asti category, is often associated with winter get-togethers such as Christmas and New Year,” said Marco Mazzini, global director of Martini sparkling wines at Bacardi.
“The winemakers at Martini wanted to open up the category, giving consumers the opportunity to enjoy a delightful summer treat during informal occasions with friends and family.
“We hope that the Martini Asti Ice will appeal to a wide range of adults all across the UK in the summer months and beyond.”
Martini Asti Ice will be available in the UK from 3 June, retailing for £8.98 at Ocado and Asda.
In March, Bacardi further expanded its Martini portfolio in the UK with an orange-flavoured vermouth as a response to consumer demands for bold-flavoured, brightly coloured drinks.
Called Martini Fiero, the 14.9% ABV beverage is made with a blend of white wines, Spanish oranges grown in Murcia and botanicals artemisia absinthium and artemisia pontica.
© FoodBev Media Ltd 2020
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