Bacardi is looking to capitalise on growth in the ready-to-drink alcohol market in the UK with a new canned Bombay Sapphire gin and tonic.
Best enjoyed cold, straight from the fridge and poured over ice with a squeeze of lime, Bombay Sapphire & Tonic has been crafted to showcase the juniper and citrus notes of the gin.
According to Bacardi, the matte finish on the packaging has been designed to preserve the standard of the serve both on-shelf and once purchased. The material is said to help protect the liquid from sunlight, keeping it fresher and colder for longer.
“The development of Bombay Sapphire & Tonic took time for good reason, as we know our consumers expect only the very best from us and we are extremely proud to say that we’ve created a ready-to-drink befitting to the Bombay Sapphire name in terms of taste, quality, craft and ingredients,” said Victoria Morris, VP at Bombay Sapphire.
Cans of Bombay Sapphire & Tonic are now available for £2.80.
“We look forward to shaking up the ready-to-drink category with an option that our fans will love, and that promises to be unrivalled when it comes to taste.”
Bombay Sapphire & Tonic is available on Ocado now for £2.80 and then in further supermarkets and convenience stores across the UK from the summer.
The launch comes days after Bacardi released Bombay Creations Gin Liqueurs, a quartet of naturally flavoured gin liqueurs.
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