Bacardi has introduced a new limited-edition flavoured rum, Bacardí Tropical, which will be available until the autumn.
Bacardí Tropical features white rum infused with ‘all-natural’ pineapple, coconut and guava fruit flavours. The new offering is free from artificial sweeteners and gluten, and contains only 100 calories per ounce and a half of liquid.
“At Bacardí, we know that flavoured rum is the fastest growing segment in the category. To give people a delicious new flavoured rum option and get them excited about what is sure to be an unforgettable summer, we created Bacardí Tropical,” said Maria Galis, marketing director, Bacardí for North America.
“It brings the natural fruit flavours of the Caribbean to classic rum cocktails like the piña colada, mojito or the tropical sunset, which is our take on the hurricane. It is also just as versatile and delicious when mixed with juices or soda for an easy, vacation-worthy sip.”
With an SRP of $12.99 per 750ml bottle, Bacardí Tropical is available via Drizly and at select liquor stores, bars and restaurants across the US.
Bacardi recently expanded its range of Bacardí Real Rum Canned Cocktails with three new tropical flavours and its first variety pack.
© FoodBev Media Ltd 2021
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