Bacardi unveils new ready-to-drink Martini products

Bacardi is expanding its Martini portfolio with the introduction of three new ready-to-drink (RTD) offerings.

Launching across Europe, the latest additions to the Martini range are best enjoyed chilled, straight from the can.

Martini Fiero & Tonic is described as a “perfectly balanced” drink featuring vibrant citrus notes of Murcia orange peel, combined with the bitterness and herbal aromatics of artemisia, alongside many other botanicals.

Meanwhile, the range also includes two non-alcoholic options: Martini Non-Alcoholic Vibrante & Tonic, a fruity offering featuring a blend of natural botanicals, including Italian bergamot; and Martini Non-Alcoholic Floreale & Tonic, which is said to offer a refreshing “floral tasting experience” and includes a range of botanicals.

Victoria Morris, vice president of Martini, said: “With the increased demand for on-the-go drinks, I am delighted to announce that we have expanded our offering for Martini Fiero and Martini Non-Alcoholic Aperitivo with the new RTD formats.

“We know outdoor socialising will be key this spring and these three new RTDs are an easy way to enjoy a delicious drink without foregoing quality for the sake of convenience. We are really excited for people to try them as they start to enjoy time spent with friends once again.”

With an RRP of €2.25 per 250ml, the new RTD cocktails will be available to buy from Amazon.