Bacardi unveils new RTD Bombay Sapphire products

Bacardi is expanding its Bombay Sapphire portfolio with the addition of two new ready-to-drink (RTD) gin and tonic offerings.

Containing only 98 calories, the new Bombay Sapphire and light tonic is made using the brand’s London dry gin, blended with light tonic.

Meanwhile, Bombay Bramble and tonic features the brand’s berry-flavoured Bombay Bramble gin and is said to use 100% natural colours and flavours.

The introduction of the two new RTD products follows the launch of a canned Bombay Sapphire gin and tonic last year.

Natasha Curtin, Bombay Sapphire global vice president, said: “Summer is just around the corner and the popularity of ready-to-drink just continues to grow. Whether it’s al-fresco events, relaxing at home, entertaining friends or on the move, the pre-mix is skilfully crafted to showcase the signature juniper and citrus notes of Bombay Sapphire gin.

“We have also seen research that shows 90% of RTDs are consumed in the home which is testimony to the versatility of the category. The beauty of the Bombay Sapphire ready-to-drink portfolio comes from an emphasis on convenience but not at the expense of taste or quality. Our expertly balanced gin is perfectly mixed with the tonic, offering our fans a premium, bar-quality cocktail.”

Bombay Bramble and tonic will begin rolling out to UK retailers this month, including Sainsbury’s, Ocado and Waitrose.

Bombay Sapphire and light tonic will be available from retailers including Morrisons, Ocado and Waitrose starting this month, with a further roll out to follow.

Both products will also be available to purchase at convenience stores across the UK this summer.