Independent brewer Hall & Woodhouse has partnered with design agency BrandOpus to create Badger Daring Diver, a new addition to its Badger brand of ales.
The packaging design features a mallard diving underwater, with the ale’s biscuity notes brought to the fore through the use of coppery tones. The choice of a duck as a mascot for the new product was described by BrandOpus as “a natural fit to join the other rural personalities that feature across the Badger portfolio of beers, playing on the rural provenance of the brand”.
The new product builds upon the distinctive design framework previously provided by BrandOpus for Badger’s beers, and will launch exclusively in Morrisons this month.
Badger brand marketing manager Anna Corbett said: ”BrandOpus continues to bring the countryside to life on Badger bottles with their quirky take on familiar countryside characters, delighting both the shopper and the drinker. Daring Diver beautifully integrates the cheeky mallard character into the design within the typography, for consumers to discover as they enjoy their Badger beer.”
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