In common with its flagship five-calorie drinks, Bai Bubbles are all-natural, infused with antioxidant-rich coffee fruit extract and sweetened with a blend of organic stevia and erythritol. The beverages are packaged in 11.5oz slim cans.
Bai founder and CEO Ben Weiss said: “It’s in Bai’s DNA to disrupt the marketplace and move it in a healthier direction.”
For Bai, it’s the diet CSD category that’s most in need of a shake-up, and the company sees a big opportunity to offer consumers a healthier option with its sparkling line.
“I think that category is dying on the vine and … needs true variety,” said Weiss. “It needs something that consumers are looking for and isn’t out there. We’re really confident that our brand will cross over, and there’s not many brands that have a still and a carbonated side by side.”
The Bai Bubbles range features seven flavours, the names of which pay homage to coffee-growing regions:
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