Baileys has relaunched its range of “rich and creamy” coffee creamers in the US with a new recipe.
Available in three flavours – the original Irish Cream, vanilla cream, and mocha mudslide – the products have the addition a more real dairy cream and a Baileys Irish Cream flavour included.
The range is being re-introduced as part of the Baileys licensing agreement with Danone North America and Diageo.
Danone said it has streamlined the Baileys product line, refreshed the packaging and expanded distribution “to help consumers find their next everyday indulgence”.
Mac Krause, brand manager for Baileys creamers at Danone North America, said: “We are so excited to re-introduce the Baileys line of delicious and indulgent coffee creamers.
“We asked for feedback from consumers and worked closely with our product innovation team to craft a rich and creamy coffee experience with the new recipe. We have focused on optimising taste and texture, and we hope Baileys fans – and new fans – enjoy a splash of Baileys coffee creamer in their next cup of coffee.”
The range is now available in the US with a suggested retail price of $3.99.
Last November, baking powder manufacturer Clabber Girl Corporation signed a deal with Diageo to release Baileys-flavoured baking chocolate chips.
© FoodBev Media Ltd 2019
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