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Baker & Baker debuts Cadbury Crunchie doughnut
FoodBev Media

FoodBev Media

14 August 2023

Baker & Baker debuts Cadbury Crunchie doughnut

European bakery products manufacturer Baker & Baker is launching a Cadbury Crunchie doughnut for the UK fresh in-store bakery market. The launch is said to be the first Cadbury Crunchie product to be created for fresh in-store bakery and joins Baker & Baker’s other Cadbury brands in the space, including Dairy Milk and Dairy Milk Caramel. The Cadbury Crunchie doughnut features soft dough with a caramel filling, topped with Cadbury chocolate honeycomb flavoured icing and chocolate-coated golden honeycomb pieces. Initially, the Cadbury Crunchie doughnut will be launched as a two-pack with retailers. Michael Bancroft, licensing director at Baker & Baker, commented: “The launch of our Cadbury Crunchie doughnut has the potential to deliver significant shake-up and impact within in-store bakery. Crunchie is a much-loved and distinctive confectionery brand, and we’ve created a doughnut to deliver that memorable Crunchie taste and honeycomb texture which we believe will generate broad consumer appeal.” The Cadbury Crunchie Doughnut is now available in Co-op stores in the UK and will roll out into Morrison’s in September, with an RRP of £1.75.

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