Bam has launched a new healthy whole milk that is rich in nutrients and vitamins such as calcium, vitamin B2 and vitamin B12.
The dairy drink is packed in grab-and-go 330ml cartons with a recommended retail price of £1.49. The “delicious” offering is designed to provide mass market appeal, the brand said, and is available in both chocolate and banana varieties made from whole milk, honey and fruit or cocoa.
It contains no refined sugar, artificial flavours, colourings or preservatives, and is suitable for vegetarians.
A brand spokesperson said: “With consumers wanting a healthy alternative to ‘refined-sugar’ drinks, Bam offers a fantastic opportunity for retailers to satisfy the need for a nourishing on-the-go milk drink.
“There is not one product on the market that has the attributes that Bam possesses and there is a clear gap in the market for consumers looking for a substantial ‘refined sugar’-free drink that’s tasty but without additives.”
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