US food producer Barber Foods has announced a series product changes and unveiled a new packaging design for its range of stuffed chicken breasts, as it seeks to reinvigorate the frozen food category.
The brand has introduced new techniques for a more flavourful breast of chicken, a home-style flour breading and more and better filling to ensure that each of its products delivers maximum flavour. The changes are the consequence of eight months’ worth of research and development, and have been met with a positive reaction and increased stated purchase intent among a test group of consumers.
Barber Foods will also introduce a new packaging design across its range of filled chicken breast products, which includes Kiev, broccoli and cheese, ham and cheese, and scallop and lobster stuffings. The design incorporates a new brand logo, more prominent product visuals and heritage cues, and will be rolled across the US next month.
The company will additionally invest more than $1m in its facility in Portland, Maine, to facilitate production of its refreshed range of products.
Barber Foods’ David Barber said: “With Barber commanding nearly 70% of the frozen stuffed chicken breast market, we challenged ourselves ‘why mess with a good thing?’ We wanted to remain ‘true’ to our loyal customers, yet recognised that innovation is the cornerstone of Barber – if not for the intrepid thinking that led to the brand’s premium stuffed chicken entrees in 1970, my family’s legacy would have never gotten off of the ground.”
John Simons, president and CEO of brand owner AdvancePierre Foods, added: “Barber is a top-notch brand and one we’re proud to stand behind. When Barber Foods joined the AdvancePierre family in 2011, we knew that we were building something special: the ideal value-added protein and sandwich assembly platform. Today, we’re excited that our union – and this investment in our product portfolio – is delivering on our mission of delighting our customers with great-tasting food.”
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