Barcel USA launches new Takis snack offering

Barcel USA, the snack division of Grupo Bimbo, has announced the introduction of Takis Crisps, the latest addition to the brand’s range of salty snack offerings.

Using the same spicy ‘Fuego’ flavouring as Takis other products, the new stackable crisps come in a portable container, available in either 2 oz or 5.5 oz sizes. 

Sandra Peregrina, marketing director of salty snacks for Barcel USA, commented: “At Takis, we’re always looking for new ways to disrupt the salty snack category, and the launch of our Takis crisps is doing exactly that. We keep a close pulse on what consumers are hungry for.”

She continued: “In today’s busy world, we hear our fans loud and clear – they have a serious appetite for portable snack options. With Takis crisps, consumers can savour the bold and intense Takis flavours they love with the snacks resealable can, allowing them to munch whenever and wherever they want.”

The crisps are available nationwide in the US with an RRP of $1.19 or $1.69.