UK functional food brand Barebells has added to its range of protein-enriched snack bars with Double Bite, ‘a bar of two halves’.
Double Bite comes in two varieties: Caramel Crisp and Chocolate Crisp. Both flavours contain 16g of protein and no added sugar or palm oil.
Caramel Crisp features a caramel centre, surrounded by puffed soy crisps and wrapped in a layer of milk chocolate. Meanwhile, Chocolate Crisp contains a cocoa core, but is also covered in milk chocolate.
Each Double Bite packet contains two smaller individual bars. The snack joins Barebells’ range of protein bars such as Caramel Cashew and Crunchy Fudge, as well as two vegan options that it launched last year.
Matt Hollier, managing director of Vitamin Well UK & Ireland – the owner of Barebells – said: “Double Bite is the start of a whole new category for Barebells; where consumers no longer have to choose between a confectionary treat and a protein bar.
“Double Bite still delivers the high protein content that our active community enjoys but in a convenient two-part pack, allowing consumers the option of a lighter snack, to share a bar, or to split their treat before and after their workout.”
The new snack will be available to purchase online and from Morrison’s stores nationwide for £2.49.
© FoodBev Media Ltd 2021
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