Barilla-owned crispbread manufacturer Wasa has released its first range of gluten-free crispbreads for the US market.
Wasa has created the new range to respond to the growing demand for gluten-free products in the country, as figures provided by the company claimed demand for gluten-free crackers has risen 13.4% year-on-year since 2015.
Two flavours will initially be released in the new range: Wasa Gluten Free Original and Wasa Gluten Free Sesame & Sea Salt.
Both products are made from amaranth, potato and sourdough, and the products are vegetarian, baked without palm oil and contain no lactose ingredients.
Boxes of both flavours contain 12 crispbread slices, which are packed in snack packs to appeal to consumers who desire a convenient snack.
Melissa Tendick, marketing vice-president – Americas at Wasa said: “Wasa has a rich heritage of delivering quality, trusted products, and we are committed to providing authentically delicious crispbread that everyone can enjoy.
“We felt it was important to develop a crispbread line for the increasing number of people who are adopting gluten-free lifestyles, while still ensuring that it delivers the taste and texture crispbread cracker lovers expect from Wasa.”
Both flavours will be available nationwide in the US from selected retailers, with a suggested retail price of $3.99 per box.
© FoodBev Media Ltd 2021
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