Scottish food producer Baxters Food Group has added to its Super Good jarred beetroot range with a new Sliced Black Pepper and Fennel variation.
The new product will join the existing beetroot range which is currently sold in sliced, baby, crinkle cut shredded and diced varieties.
The first flavoured addition of Black Pepper and Fennel features sliced beetroot pickled in apple cider vinegar with added black peppercorns and aromatic fennel seeds.
Darren Sivewright, Baxters’ innovation chef, said: “As the nation’s favourite beetroot brand, we’ve wanted to develop a flavoured variety packed with goodness for quite a while”.
He continued: “We’ve taken our time trying different flavours, methods and ingredients until we found the perfect combination. We’re really proud to introduce our Sliced Black Pepper and Fennel Beetroot and hope our customers enjoy it as much as we do.”
The release will be available in Sainsbury’s stores across the UK with an RRP of £1.60 per 340g jar.
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