Scotland-based Baxters Food Group has launched a range of plant-based soups, as it responds to growing consumer demand for vegan-friendly options.
The new range of tinned plant-based soups, which marks new territory for the brand, comes in three ‘nutritious’ variants: Jackfruit, Three Bean & Chipotle; Sri Lankan Sweet Potato; and Butternut Squash & Lentil Dhansak.
With the launch, Baxters aims to provide a convenient and ‘vibrant’ choice for consumers following a vegan diet, or seeking to eat more plant-based foods.
The new soups are said to be inspired by traditional recipes from around the world, including Mexico, Sri Lanka and India and to burst with ‘natural’ and ‘wholesome’ flavours.
Lorraine Rothwell, European marketing director at Baxters Food Group, said: “At Baxters, we’ve always championed new and innovative products. From being the first brand to introduce twist-off jar lids for our preserves in the 60s to developing the first ever vegetarian-specific tinned soup range in the 80s, innovation is at our core. So, we’re excited to launch our first ever plant-based range to the market.
“Creating this range is something we’ve been working on for a while. Not only did we want something that was vegan-friendly, but we wanted to showcase our commitment to introducing new and exciting recipes that also provide plenty of flavour and nutrients.”
The range is now available at Tesco, starting at £1.55, with further listings to follow later in the year.
In 2015, Baxters celebrated its 150th anniversary with the release of a limited-edition can for its original Royal Game soup, featuring a commemorative label.
© FoodBev Media Ltd 2019