UK kombucha brand Fix8 launches to market this month featuring a packaging design from B&B Studio that aims to highlight the health benefits of the beverages – including improved digestive health and increased energy levels.
Packaged in glass bottles, Fix8 kombucha is available in three flavours: triple ginger, strawberry tulsi and citrus saffron.
B&B Studio said that many kombucha brands have taken design cues from other sectors such as beer, medicine and tea. The agency believes its creation for Fix8 “embodies everything that kombucha is with an identity that it is intense, compulsive and full of buzz”.
The agency is responsible for the brand’s positioning, name, visual identity, copywriting and packaging design.
B&B Studio creative partner Shaun Bowen said: ““The live cultures and unique taste of kombucha are widely known to result in a ‘buzz’ when consumed and the identity for Fix8 reflects this with a vibrant colour palette, a direct tone of voice and graphic, layered imagery to evoke an obsessive, addictive feel. With Fix8 we wanted to celebrate the commitment of buzz seekers – the core consumers in the wellness sector addicted to a healthy lifestyle.”
Fix8 founder Freya Twigden added: “Working with B&B Studio has taken our kombucha to a whole new level, one that absolutely captures everything I love about the product and the lifestyle it represents. Kombucha is without a doubt my positive addiction, I’m obsessed and constantly inspired by the product. Creating a brand that articulated and matched this sentiment was a huge priority for me, and B&B did just that.”
© FoodBev Media Ltd 2019
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