Distribution for Skinnygirl, launched in 2009 by Bethenny Frankel and spirits veteran David Kanbar, is concentrated in the New York, Florida and New Jersey markets in the US. Annual shipments already exceed 100,000 9-litre cases. The brand’s flagship product is Skinnygirl Margarita.
The financial terms of the transaction were not disclosed. Demeter Group, the San Francisco-based investment bank for growth consumer and retail companies, acted as exclusive financial advisor to Skinny Girl Cocktails.
Source: Beam Global Spirits & Wine
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