Beam Suntory has signed a partnership agreement with premium ready-to serve cocktail producer On The Rocks, which will make Beam Suntory On The Rock’s exclusive partner for co-branded beverages.
As part of the agreement several drinks will be produced by the two brands, including Old Fashioned with Knob Creek Bourbon, a margarita made with Hornitos tequila, and a cosmopolitan made with Effen vodka.
On The Rocks claims the partnership will be incredibly beneficial and help drive the growth of the business, as it will allow the brand to utilise Beam Suntory’s global distribution network, its expertise in product development and its manufacturing network. Greg Hughes, general manager, North America at Beam Suntory said: “As the cocktail culture continues to thrive, we know consumers are looking for quality, hand-crafted cocktails in places where they haven’t been available before.
“Our partnership with On the Rocks will help them capture more of these occasions, such as air travel, hotel room service, and major sporting events.”
Patrick Halbert, On The Rock’s co-founder added: “We couldn’t be happier to have gained a partner like Beam Suntory.
“Their partnership will help us grow our business much faster, and our collaboration will mean that our hand-crafted, quality cocktails will also include some of the world’s finest premium spirits.”
© FoodBev Media Ltd 2024