©James B. Beam Distilling Co
Beam Suntory has expanded its Jim Beam offering in the US with the addition of two ready-to-drink cocktails featuring a bourbon base.
The Jim Beam Classic Highball combines the brand’s bourbon with bubbly seltzer and a hint of citrus, while the Jim Beam Ginger Highball pairs bourbon with ginger ale.
Inspired by the highball cocktail, both variants have an ABV of 5% and aim to offer an alternative to beer.
“We know that so many drinkers get tired of beer and crave something refreshing, lighter and more balanced,” said Malini Patel, managing director for the James B. Beam Distilling Co at Beam Suntory.
“Our new ready-to-drink Highballs are the perfect way to enjoy Jim Beam in a new, refreshing way – whether you’re a bourbon fan or you’re trying bourbon for the first time.”
The beverages are available in a four-pack (SRP $9.99) or as single 355ml slender cans (SRP $2.50) at select retailers nationwide.
Beam Suntory recently expanded its Pinnacle Vodka range with the introduction of Pinnacle Light & Ripe, a new zero-sugar vodka line.
© FoodBev Media Ltd 2021
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