Snack brand Bear Nibbles has relaunched the packaging across its Alphabites brand of cereal.
The new boxes have been transformed by an illustration of a bear taking up the entirety of the box – complete with popped-up ears, arms on the side, and a pom pom tail design on the back. The new look has been designed to maximise the line’s standout at fixture and drive recall with both parents and children.
The bold new packaging also features a clearer focus on the brand’s nutritional credentials, with key product messages of ‘no refined sugar’, ‘no added salt’ and ‘just six simple ingredients’ prominently called out on pack under its core brand promise of ‘no added nonsense’.
Bear Nibbles hopes that the changes will drive trust among parents and generate engagement with children.
The company’s marketing director, Emma Howgego, said: “We are so excited to share our new Alphabites pack design. It’s hard to gain cut-through in an aisle that is so dominated by a handful of big players, but all the more important given how much sugar and salt still exists within the children’s cereal category.
“We wanted our packaging to be more reflective of our approach as a brand – to have some fun, work a bit harder to engage children and ultimately help parents make a no nonsense breakfast more accessible and exciting for their kids.”
Bear Alphabites are available in two variants: multigrain and cocoa multigrain. They contain just six simple ingredients including five multi grains – barley, oats, wheat, corn and rice – along with natural coconut blossom nectar.
Each 375g box retails for £2.69.
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