Bebida Beverages CEO, Brian Weber, explained: “Formerly, the ownership of Piranha Water entered into the market with a fantastic idea at the time. But now that the industry is made up of two categories – one being a gourmet or imported water and the other being a domestic, affordable water – things have changed.”
“The cost stranglehold that’s created by the big companies has brought the profit margin down to an unsustainable level, therefore in an effort to continue in a profitable venture, several strategic moves are going to take place.
Piranha Water will now be produced in a blue-tinted 20oz bottle differentiating itself from rivals sold in 16.9oz clear bottle formats. Piranha Water will now also be available in purified water as well as spring water (depending on the US region within which it’s sold).
“The changes will give the consumer more bang for their buck,” said Weber. “And purified water and reverse osmosis seems to have an abundance of documentation to support the fact that it’s actually better for consumption than spring water.”
Daisy Ramirez, VP, Bebida Beverages, said: “With the constant rise and fall of shipping costs, this will allow us to package in closer proximity to the majority of the largest retail distribution outlets.
“As we move forward, Piranha Water as a purified product opens up a whole group of municipal and government agencies that have a tremendous amount of consumption as well as buying power. Our sales team will be aggressively seeking these outlets in the weeks to come.”
Source: Bebida Beverages Company
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