Jack Link’s, the brand of meat snacks, has updated the recipe of its beef jerky and introduced a fresh pack design.
The new recipe contains no added MSG or artificial colours and uses natural spices, enabling the brand to maintain high levels of protein. The snacks are made from lean cuts of 100% beef and are available in four flavours: original, teriyaki, peppered beef, and sweet and hot.
The beef jerky, available in 25g packs, is currently stocked by UK supermarkets Tesco, Sainsbury’s and Asda, with the brand seeking to further penetrate the ambient meat snacks category and further boost its presence in the UK after the acquisition of Peperami in 2014.
Pavan Chandra, senior marketer for Jack Link’s, said: “With consumers becoming increasingly conscious about their health, they can now enjoy the great taste of premium lean beef with the knowledge that it’s a great source of protein.”
“Updating our packaging in line with the new recipe has really boosted the promotion of the product and highlighted its benefits while ensuring it stands out on shelf.”
As well as the reformulation and packaging update, Jack Link’s has combined its production and packaging functions into one facility – a move that, it said, would significantly reduce its carbon footprint.
© FoodBev Media Ltd 2019