Ben & Jerry’s has teamed up with America’s third largest craft brewer, New Belgium Brewing Company, to create a salted caramel brownie brown ale.
Vermont-based Ben & Jerry’s and Colorado-based New Belgium Brewing Co. are launching the co-branded product in the autumn, with proceeds from sales of the brew going to snowboarder Jeremy Jones’ Save Our Winters organisation, founded to help raise awareness of global climate change.
The 6.3% ABV beer will be packed in 22oz glass bottles and available in 6-bottle carry-packs.
In an official press release, New Belgium director of sustainability Jenn Vervier said: “Although our TTB filing for the beer is now public, specifics around the campaign are still in development. At this time I can confirm that Ben & Jerry’s and New Belgium are collaborating to raise awareness around issues we are passionate about, and that the results will be delicious.”
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