Bel UK, a subsidiary of Bel Group, has expanded its Boursin cheese brand by launching a new range of flavoured hot cheese bites.
The new line features two variants: Boursin Hot Cheese Bites with Red Pepper and Boursin Hot Cheese Bites with Mushroom. These can be cooked in the oven or on the hob and take less than ten minutes to prepare.
The hot cheese bites feature Boursin paired with vegetables and are coated in a thin crunchy crust made using roasted seeds. Made with no artificial flavours or colours, they’re also suitable for vegetarians.
Celina Leroyer, senior brand manager at Boursin, said: “With clear consumer interest in practical yet tasty options, the launch of Boursin Hot Cheese Bites creates a big opportunity for retailers to attract new and light users. Highlighting our continued focus on consumers enjoying indulgent moments with Boursin all year round, Hot Bites offers a hot version of the Boursin consumers know and love, with a warming and delicious twist.”
She continued: “Pairing the delightfully smooth and creamy texture of Boursin with an added dose of flavour, Boursin Hot Cheese Bites with Red Pepper features Boursin cheese with red pepper coated in a flaxseed and herb crust, whilst Boursin Hot Cheese Bites with Mushroom comprises of Boursin cheese with mushroom coated in a sunflower seed and parsley crust”.
The range launches in Asda in October and Morrisons and Tesco in November with an RRSP of £3. The two flavour variants are available in 150g packs which feature six cheese bites.
© FoodBev Media Ltd 2021
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